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Restaurant Realty Uses Cutting Edge Marketing Programs to Provide Outstanding Results

Restaurant Realty Uses Cutting Edge Marketing Programs to Provide Outstanding Results

With over 150 combined years of real estate and restaurant ownership/management experience, Restaurant Realty Company’s staff of competent agents and brokers throughout the state have led our company to become the premier restaurant brokerage in California. We maintain the largest inventory of restaurants, bars, clubs and related commercial buildings of any brokerage in the state. In the past 23 years, we have sold more restaurants, bars and clubs than any other brokerage.

RESTAURANTREALTY.COM – Our website is visited by hundreds of thousands of prospective buyers annually.  You can easily find us on all major search engines including Google, Bing, Yahoo, and more as we make a major financial commitment to maintain top positions on these major search engines so buyers can easily be directed to our listings.

INTERNET MARKETING – Our clients business profile are listed on 13 partner platforms for businesses and real estate for sale, including: BizBuySell, BizBen, BizQuest, Restaurants For Sale Online, BusinessesForSale, Business For Sale Exchange, BusinessMart, BuyBusiness, BusinessBroker, GlobalBX, LoopNet and Business For Sale Network.

WEEKLY BLAST EMAIL E-NEWSLETTER– Over 55,000 registered buyers receive a weekly blast email featuring our new, price reduced and featured listings as well as featuring recent done deals, RRC agent/brokers and sharing industry news and trends.  We have a high Open Rate and Click Rate supporting our successful marketing mix.

SOCIAL MEDIA MARKETING – Being active in the social media world is very important in today’s business transaction environment.  It is a vital business networking tool when marketing businesses. Over 10,000 restauranteurs have connected with us on Linkedin.  With over 10,000 fans on Facebook and active Pay-Per-Click advertising campaigns reaching hundreds of thousands of interested buyers, we offer a solid digital marketing campaign to compliment the sale of your restaurant, bar or club.  Additionally, we have thousands of restaurateurs following us on Twitter.

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SEARCH ENGINE OPTIMIZATION (SEO) – Restaurant Realty invests heavily in both onsite website optimization and off-site search engine optimization ensuring that both active listings, our services and brand are front and center for potential buyers (and sellers). We believe that good SEO helps bring buyers organically to our website and has greatly helped support Restaurant Realty being a strong market leader. The backend of our website has a robust SEO engine assisting the promotion and sales our listings and promoting our articles, news and thought leadership.

PUBLIC RELATIONS & MEDIA – In addition to marketing, we get media coverage because of our experience and expertise.   We have been written about and have been published in major publications including, but not limited to, the following:

Magazines – Forbes, INC., QSR, Bon Appetit, Restaurant News, Restaurant Business & Restaurant Hospitality;
Newspapers – Wall Street Journal, New York Times, San Francisco Business Times, North Bay Business Times, San Francisco Chronicle, San Francisco Examiner and San Jose Mercury.

SPECIALIZED MARKETING – We frequently develop specialized marketing campaigns which allow us to contact potential buyers online, via social media, via print media, direct mail, email and phone.  At times we do specialized mailings to potential buyers throughout California, targeted direct email campaigns and advertise in niche market publications.

PARTICIPATION IN INDUSTRY EVENTS – To maximize our exposure in the industry we participate in various conferences and events throughout the year. We are sponsors as well as program participants in the Golden Gate Restaurant Association Annual Conference. We participate as an exhibitor at The Western Regional Foodservice Show sponsored by the California Restaurant Association at the Los Angeles Convention Center which draws thousands of restaurant owners, buyers and sellers. We participated in the Restaurant Finance and Development Conference in Las Vegas which drew over 3,000 restaurant owners, lenders and developers.

Additionally, Steve Zimmerman, the company’s owner and principal broker teaches courses and conducts workshops at the California Association of Business Broker events as well as teaches the Restaurant Sales, Valuation and Lease Analysis course at the International Association of Business Broker events as well as conducts workshops at the above events.

Our clients have benefited from the programs discussed above.  We’ll continue to support these programs and potential future new programs which we feel will maximize our client’s ability to maximize the profitability of their business sale on a timely basis.